How Enclave Dental Built Stronger Organic Visibility With Marastu
How a Lake Mary, Florida dental practice moved from relying on referrals and paid ads to building a genuine organic search presence in one of Central Florida's most competitive dental markets.
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- Search visibility growth
- Targeted keyword strategy
- High-quality organic traffic
- Long-term search growth
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Turning Local Search Into New Patients
For an independent dental practice competing against larger, longer-established groups, organic search wasn't a nice-to-have — it was the missing channel. Here's how Marastu closed that gap for Enclave Dental.
Let's TalkClient Snapshot
IndustryHealthcare: General & Cosmetic Dentistry
MarketLake Mary, FL, serving Sanford, Longwood, Altamonte Springs & Casselberry
SEO FocusLocal SEO, Technical SEO & Content Strategy
EngagementOngoing partnership, ~1.5 years
Key Results
0%
Organic Traffic Growth
0+
Page-One Keywords
0.00×
Qualified Leads
The Challenge
Enclave Dental is a modern general and cosmetic dental practice in Lake Mary, Florida, led by owner dentist Dr. Shachi Shah. Like many independent, doctor-owned practices, its early patient flow leaned heavily on word-of-mouth referrals and paid channels — while its presence in organic search stayed thin next to larger, longer-established dental groups nearby.
Lake Mary sits inside one of Central Florida's most competitive dental markets, with practices across Sanford, Longwood, Altamonte Springs and Casselberry all chasing the same searches for "dentist near me," dental implants, Invisalign and smile makeovers. Enclave Dental's website wasn't structured to compete for these terms: service pages were thin, technical foundations were incomplete, and the Google Business Profile wasn't optimised to turn local searches into booked appointments.
The Approach
Understand → Strategise → Execute → Refine
Understand
Audited Enclave Dental's website, technical health, and Google Business Profile, and mapped the competitive landscape across Lake Mary, Sanford, Longwood and Altamonte Springs to see exactly where visibility was being lost.
Strategise
Built a local-first SEO roadmap centred on service + location pages (implants, Invisalign, smile makeovers, root canals), a patient-question content calendar, and a citation and review plan to strengthen local pack rankings.
Execute
Rebuilt technical foundations, restructured on-page content around real patient search intent, published ongoing educational content under Dr. Shah's byline, and strengthened internal linking between service and location pages.
Refine
Used monthly ranking and traffic data to double down on what was working — expanding content around dental implants and cosmetic dentistry once they proved to be the strongest visibility and enquiry drivers.
What We Changed
Only the areas of work relevant to this client's strategy.
The SEO Journey
Before
Strategy
After
Organic visibility was limited mostly to branded searches. Most new patients found Enclave Dental through referrals or paid ads, and the practice ranked outside the local map pack for core services like implants and Invisalign.
A service + location content architecture, a technical SEO clean-up, consistent local citations, and ongoing authority-building through educational content published under Dr. Shah's own name.
[Insert verified after-state once current data is confirmed — e.g. local pack visibility for core services and a steady rise in organically booked appointments.]
Growth & Visibility
+60%Organic Traffic Growth
68+Page-One Keywords
Total Ranking Keywords
Page-One Keywords
Building the Content Engine
0+
Blogs Published
Since Marastu took over the content strategy.
From Search to Patients
Before → After
Organic Appointments
45%Growth
Organic search now drives a significantly larger share of new patient appointments for Enclave Dental, up 45% from where it stood before the engagement began.
Local Search Actions
Growth in direct actions from Enclave Dental's Google Business Profile.
Driving Directions
Before5%
After35%
Calls
Before30%
After225%
The Growth Story
60%
Organic Traffic Growth
83%
Total Keyword Visibility
35%
Qualified Enquiries
What They're Saying
★★★★★
"They consistently deliver milestones on time, keep us informed with regular updates, and respond quickly."
Marastu has transformed our online presence and delivered measurable growth for Enclave Dental. Their SEO, web development, and digital marketing efforts increased website traffic by over 60%, qualified patient leads by 45%, and appointment bookings by approximately 35%. The team is strategic, responsive, highly organized, and consistently delivers on time. We've been especially impressed by their expertise, communication, and genuine commitment to our success.
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