How Marastu Made Enclave Dental Easier to Find in Local Search
Enclave Dental is a general and cosmetic dental practice in Lake Mary, Florida. Marastu built a local-first search strategy around its Google Business Profile, so nearby patients searching for a dentist can find, call and get directions to the practice.
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Helping Lake Mary Patients Find Enclave Dental
When someone nearby searches for a dentist, a treatment or a practice they can trust, Enclave Dental needs to be one of the first they see. This case study shows how Marastu approached local search for the practice, and what the Google Business Profile results show.
Let's TalkClient Snapshot
IndustryHealthcare: General & Cosmetic Dentistry
MarketLake Mary, FL, serving Sanford, Longwood, Altamonte Springs & Casselberry
Local SEO FocusGoogle Business Profile, Local Keywords, Service + Location Pages, Citations & Reviews
EngagementOngoing partnership, ~1.5 years
The Local Search Challenge
Enclave Dental is a modern general and cosmetic dental practice in Lake Mary, Florida, led by owner dentist Dr. Shachi Shah. Its patient flow leaned on referrals and paid channels, while its presence in organic search stayed thin next to larger, longer-established dental groups nearby.
Lake Mary sits inside one of Central Florida's most competitive dental markets, with practices across Sanford, Longwood, Altamonte Springs and Casselberry competing for the same searches: “dentist near me”, dental implants, Invisalign and smile makeovers. Enclave Dental's Google Business Profile wasn't optimised to turn local searches into booked appointments, and the practice ranked outside the local map pack for core services like implants and Invisalign.
The Local SEO Approach
Understand → Strategise → Execute → Refine
Understand
Audited Enclave Dental's Google Business Profile and website, and mapped the competitive landscape across Lake Mary, Sanford, Longwood and Altamonte Springs to see where local visibility was being lost.
Strategise
Built a local-first roadmap centred on service + location pages (implants, Invisalign, smile makeovers, root canals), plus a citation and review plan to strengthen local pack rankings.
Execute
Put consistent local citations in place and restructured on-page content around real patient search intent, with stronger internal linking between service and location pages.
Refine
Used monthly ranking and traffic data to focus on what was working, expanding content around dental implants and cosmetic dentistry as the strongest drivers.
Targeting How Lake Mary Patients Search
Local patients search by location, by treatment and by what they want to do next. The strategy for Enclave Dental was built around all three.
Location
“Dentist near me” and other searches from patients in and around Lake Mary
Treatment
Dental implants, Invisalign, smile makeovers and root canals, each with its own service + location page
Intent
Calling the practice or getting directions straight from the Google Business Profile
Local Visibility That Reached Real Patients
Nearby patients were already searching. Marastu made sure Enclave Dental was easy to find, easy to trust and easy to contact.
Here's what that delivered:
Key Results
Google Business Profile CallsUp from 30% before
225%
Google Business Profile DirectionsUp from 5% before
35%
Total Keyword Visibility
83%
Qualified Enquiries
35%
Capture
Found on Google Search and Maps when nearby patients look
Convert
Calls and direction requests from the Business Profile
Measure
Keyword visibility tracked across local searches
Grow
Qualified enquiries from local search
Google Business Profile Calls and Directions
Local Search Performance: Jun 25 to Aug 26 (start and end values only; no monthly data)
Google Business Profile Calls
Google Business Profile Directions
What This Means for Enclave Dental
The Impact
More Patients Reaching Enclave Dental Directly From Local Search.
LOCAL VISIBILITY
The Google Business Profile figures show more nearby patients choosing to call Enclave Dental or ask for directions, with 83% total keyword visibility and 35% qualified enquiries reported alongside them. For a practice that once relied on referrals and paid channels, local search is now a more direct route to new patients.
What They’re Saying
★★★★★
“They consistently deliver milestones on time, keep us informed with regular updates, and respond quickly.”
Marastu transformed our online presence and delivered measurable growth. Their SEO, web development and digital marketing efforts increased website traffic by over 60%, qualified patient leads by 45%, and appointment bookings by approximately 35%.
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