Why Marastu®

In the heart of India, where tradition and modernity converge, Marastu®’s story begins as a response to the shifting dynamics of outsourcing in the digital era. As a nation that became synonymous with outsourcing, India plays a pivotal role in providing cost-effective solutions to the Western world. However, as time unfolded, the equation changed, and Marastu® emerged as a visionary force to redefine the narrative.

In the early days of outsourcing, the aim was precise: a vast pool of trained talents, unmatchable cost advantage, and the scalability that India’s demographics offered. Western businesses flocked to the Indian urban centres, establishing outsourcing hubs that thrived on the synergy of affordability and proficiency.

Over time, the cost advantage that once defined outsourcing to India decreased. The country experienced rapid infrastructural growth, increasing living costs in the urban cities, and increased expectations from its talent pool. What was once a straightforward equation of cost-effectiveness became a distinctive challenge of balancing quality, talent expectations, and affordability.

Amidst these evolving dynamics, Marastu® emerged with a mission that challenged the conventional outsourcing norms. Recognizing that the traditional approach of depending solely on highly qualified urban talent had limitations, we sought to break free from this old-aged tradition. The mission was clear: maintain the cost advantages while harnessing the potential of skill-based rural talent.

Venturing beyond urban landscapes, Marastu® explores India’s rural talent, discovering individuals with skills, dedication, and a hunger to prove themselves. We shifted the focus from qualifications to skills, resulting in a team that was not only cost-effective but also committed to delivering exceptional results.

In the pursuit of maintaining a cost advantage, we haven’t stopped at redefining talent acquisition. We embraced modern technologies by integrating advanced AI tools into our operations. This strategic move was not just about staying up-to-date; it was about challenging the work speed. By utilizing cutting-edge AI tools, we optimized processes, ensuring swift execution without compromising quality.