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Google Analytics 4

Unlock clear and valuable insights for your business with our Google Analytics 4 (GA4) Consulting Services at Marastu™. We specialize in goals and events configuration, Google Analytics UA migration, and Google Tag Manager. It helps you better understand your website, target audience, and content performance, empowering you to elevate your strategies to the next level.

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Google Analytics 4

Implementation, Training, and ConsultingGoogle Analytics Services

Google Analytics (GA) offers a comprehensive set of tools to analyse website data. The platform allows you to measure a range of marketing and advertising metrics that measure the performance of your website or application.

  • Analysing your competitors
  • Swot analysis
  • Identify the content relevance
  • Evaluating the backlinks
  • Social media handling

The complexity and range of the applications of Google Analytics are astounding. It also offers integration with other tools such as Google Ads, Search Console, and Data Studio. Understanding the platform, setting it up, and using it to its full potential can take time. That’s where Google Analytics Services come in.

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Google Analytics 4 Benefits

Google Analytics is by far the World’s most used marketing analytics platform by all sized businesses. It delivers the complete picture of marketing performance with so much self-configurable options.

Free To Use

Free To Use

One of the major benefits of using Google Analytics is that it is completely free to use. There are numerous other analytics tools available that work similar to Google Analytics; however, all of them charge a premium as subscription charges.

Easy integration with Google Ads

Easy integration with Google Ads

Google Ads and Google Analytics, both these tools are really important for marketers who are in the lookout to grow their business. While both have individual strengths, linking Analytics and Ads together lets the professional to properly set up goal tracking, conversion tracking and see how effective the ad campaigns prove to be.

Customer Segmentation

Customer Segmentation

With the help of Google Analytics, we can easily segment the visitors in many ways, such as location, the device used, gender, time spent on each page, demographics, visitors who came to the site on a particular time, etc. With this information, we can optimize the campaigns that are being planned and come up with better solutions to get more visitors to the site.

Goal Setup

Goal Setup

In Google Analytics, we have an option to set up required goals that are in sync with our marketing requirements. For example, if we want to know how many visitors are clicking on a particular button given in the site, the clicks on that button can be defined as a goal and afterward, the number of clicks would be tracked and shown as a separate report. This would help a great deal while running ad campaigns having specific goals.

Conversion Tracking

Conversion Tracking

With the help of Google Analytics, you can fix certain events as conversions and then track whenever those events occur separately. For example, if our desired action is to place a lead on the website, then the lead generation event can be set as an event and it can be tracked separately. It will help us in calculating the ROI and effectiveness of the campaign.

Customized Automated Reports

Customized Automated Reports

Marketing teams and management always needs reports to take decisions. With Google Analytics we can create customized report templates that will run every day or week or month and send you the report automatically. This eliminates the need to manually look into the analytics every time you need to know what is happening with the traffic on your site. In the Google Analytics reports the IP addresses will not be available.

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The process behind our Google Analytics consulting services

Over the years, we’ve worked with small and large companies in different industries. What we learned from this experience is that every business has its own specific needs, which is why we provide a unique service to all of our clients.

Here’s how the process behind our Google Analytics consulting looks like in four simple steps:

Analyzing your target audience

The first step that we always take is finding out as much as we can about your business and your target audience. This is where we could use your help. Let us know what your ideal customer looks like, as well as what your short- and long-term business goals are.



The third step includes creating snippets of code that we’ll place in various parts of your website to track certain parameters that are vital for your business. Ruby Digital is a qualified Google Tag Manager agency in Johannesburg that can help you get the most out of this free web tool.


Website audit

The second step we as a Google Analytics agency take is conducting an audit of your website. We’ll analyze if you implemented this web analytics tool accurately and do Google Tag Manager configuration.



The fourth and final step refers to monitoring our solutions and analyzing your data. You can rely on a Google Tag Manager consultant from our company to create custom reports for you and help you see how to use the data you receive to create effective marketing strategies.


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