Implementation, Training, and ConsultingGoogle Analytics 4 Services
Google Analytics 4 (GA4) offers comprehensive tools to analyse website data. The platform allows you to measure a range of marketing and advertising metrics that measure the performance of your website or application.
- Analysing your competitors
- SWOT Analysis
- Identify the content relevance
- Evaluating the backlinks
- Social Media handling
Google Analytics’s complexity and range of applications are astounding. It also integrates with other tools such as Google Ads, Search Console, and Looker Studio. Understanding the platform, setting it up, and using it to its full potential can take time. That’s where Google Analytics 4 (GA4) Services comes in.
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Google Analytics 4 Benefits
Google Analytics is by far the World’s most used marketing analytics platform by all sized businesses. It delivers the complete picture of marketing performance with so much self-configurable options.
Free To Use
One of the major benefits of using Google Analytics is that it is completely free to use. There are numerous other analytics tools available that work similar to Google Analytics; however, all of them charge a premium as subscription charges.
Easy integration with Google Ads
Google Ads and Google Analytics, both these tools are really important for marketers who are in the lookout to grow their business. While both have individual strengths, linking Analytics and Ads together lets the professional to properly set up goal tracking, conversion tracking and see how effective the ad campaigns prove to be.
Customer Segmentation
With the help of Google Analytics, we can easily segment the visitors in many ways, such as location, the device used, gender, time spent on each page, demographics, visitors who came to the site on a particular time, etc. With this information, we can optimize the campaigns that are being planned and come up with better solutions to get more visitors to the site.
Goal Setup
In Google Analytics, we have an option to set up required goals that are in sync with our marketing requirements. For example, if we want to know how many visitors are clicking on a particular button given in the site, the clicks on that button can be defined as a goal and afterward, the number of clicks would be tracked and shown as a separate report. This would help a great deal while running ad campaigns having specific goals.
Conversion Tracking
With the help of Google Analytics, you can fix certain events as conversions and then track whenever those events occur separately. For example, if our desired action is to place a lead on the website, then the lead generation event can be set as an event and it can be tracked separately. It will help us in calculating the ROI and effectiveness of the campaign.
Customized Automated Reports
Marketing teams and management always needs reports to take decisions. With Google Analytics we can create customized report templates that will run every day or week or month and send you the report automatically. This eliminates the need to manually look into the analytics every time you need to know what is happening with the traffic on your site. In the Google Analytics reports the IP addresses will not be available.
The process behind our Google Analytics consulting services
Over the years, we've worked with small and large companies in different industries. What we learned from this experience is that every business has its own specific needs, which is why we provide a unique service to all of our clients.
Here’s how the process behind our Google Analytics 4 consulting looks like in four simple steps:
Analyzing Your Target Audience
The first step that we always take is finding out as much as we can about your business and your target audience. This is where we could use your help. Let us know what your ideal customer looks like, as well as what your short- and long-term business goals are.
Website Audit
The second step includes creating snippets of code that we'll place in various parts of your website to track certain parameters that are vital for your business. Marastu® is a qualified Google Tag Manager agency based in India that can help you get the most out of this free web tool.
Implementation
The third step we as a Google Analytics agency take is conducting an audit of your website. We'll analyze if you implemented this web analytics tool accurately and do Google Tag Manager configuration.
Monitoring
The fourth and final step refers to monitoring our solutions and analyzing your data. You can rely on a Google Tag Manager consultant from our company to create custom reports for you and help you see how to use the data you receive to create effective marketing strategies.
Don't Just Take Our Words!
Read what our clients have to say about the services!
Digital marketing through exemplary scaling practices
I wholeheartedly recommend Marastu® to anyone in need of digital services. Their combination of talent, professionalism, and dedication is unmatched, and I am grateful to have had the opportunity to work with them. I look forward to future collaborations and am confident that Marastu® will continue to excel in their field.
Mikhail Telfair
Bridgeton, New JerseyWe are impressed with the quality of their work
Our first order was of 10 links. Marastu® has helped us build contextually relevant website-quality links since then. The team has daily check-ins and responds promptly—thumbs up for their service.
Lucy Allen
San Jose, CaliforniaMarastu® build links that other companies cannot
One of our clients generates about 15-20 links a month, resulting in a ranking improvement and a significant increase in organic traffic. The team tracks links through Google Sheets and communicates regularly. Their expertise in SEO has been impressive, too.
Andrew Anderson
Santa Clara, CaliforniaTheir approach to guest posting impressed us
Thanks to Marastu's efforts, the client saw increased domain authority and rankings. The team delivered everything promptly and communicated effectively through virtual meetings and emails. Overall, their unique approach was impressive.
Charlie Penovich
Sydney, AustraliaThey never pick low-quality websites for bare profit
Marastu's Link Building has successfully improved the positioning and keywords within our proposed monthly budget. Overall, their outputs' quality and politeness make for a successful partnership.
Meghan Jagisch
Emmaus, PennsylvaniaI'm amazed at how fast they delivered
Marastu's excellent work has drastically improved our online visibility. They delivered my guest posting order ahead of schedule, exceeding my expectations. I was impressed by their efficiency! They continue to deliver on time and within budget.
Scott Olson
Seattle, WashingtonFrequently Asked Questions
Haven't found what you were looking for?
Google Analytics latest version, GA4, includes machine learning techniques for better data analysis. It helps understand consumer behavior across websites and applications.
GA4 focuses on events-based analytics and not session-based analytics. GA4 has enhanced user privacy settings and is smoothly integrated with Google Ads to enhance campaign evaluation.
We offer expert guidance on how a company can implement, configure, and optimize Google Analytics 4 (GA4). Our services range from strategic insights to technical help and training to ensure companies reap maximum benefits from utilizing GA4.
A Google Analytics 4 service will ensure that you have an accurate setup, optimal configuration, and enhanced settings. In turn, you will gain meaningful insights from your data and make marketing decisions based on reliable information about customer behavior.
Ongoing support will include regular follow-ups, performance audits, troubleshooting, information on new software updates, and suggestions for improvement.
Indeed, we will be able to handle complex technical complications, including advanced event measurement, cross-domain tracking, e-commerce monitoring, or integration of GA with other tools like CRM systems or data warehouses.
Our consultants ensure data accuracy by validating tracking setups, auditing data collection procedures, configuring filters to remove internal traffic, and consistently checking for data discrepancies.
We will help you develop an all-inclusive data strategy by identifying and aligning the goals with appropriate settings in Google Analytics 4 (GA4). Insights from such an exercise shall allow businesses to make informed decisions to increase their marketing performance.
Our optimization services include analyzing user behavior, detecting trends, and proposing changes that could improve the customer’s experience. We also suggest changes to improve conversion rates and the website’s performance.
Many projects differ in size. They can last from 1-2 weeks to a year or even longer for continuous support and optimization.
Contact us to begin working on your project. We will help you set your goal before you receive an estimate for the work. In many cases, starting consultations helps define the scope of such initiatives without charge.