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Enclave Dental Case Study | Marastu®

How Marastu Turned Enclave Dental’s Social Presence Into Real Patient Connections

Enclave Dental had patients, but no consistent presence on the platforms where new ones were already scrolling. Marastu built a social media strategy designed to turn passive followers into real, booked patients.

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Build a Social Presence Patients Trust

Your social presence is often one of the first places people look before they get in touch. A strategic social media presence keeps your practice visible, credible and connected with your audience.

  • Content planning & creation
  • Consistent brand presence
  • Audience engagement
  • Performance reporting

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    Social Media Success

    From Social Scrolls to Patient Connections

    There’s a difference between being seen and being remembered. Enclave Dental needed a stronger social presence — and with a strategic, engaging, and consistent approach, Marastu turned their social channels into a platform that builds trust, sparks conversations, and brings in real patients.

    Here’s what that delivered:

    Key Results

    Increased reach and visibility
    Stronger brand presence
    Higher audience engagement
    More profile visits and patient interest
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    Client Snapshot

    Client Profile Dr. Shachi Shah, DDS

    General & Cosmetic Dentistry

    Lake Mary, Florida

    Visit Website
    IndustryHealthcare: General & Cosmetic Dentistry
    MarketLake Mary, FL serving Sanford, Longwood, Altamonte Springs & Casselberry
    SMM FocusSocial Media Strategy, Content Creation & Community Engagement
    EngagementOngoing partnership, ~1.5 years
    The Impact

    Turning Scrolls into Real Patient Attention.

    0K Views
    0 Interactions
    0K Reach (IG)
    0d 0h 0m Watch Time

    “Sixteen months in, Reels are clearly outperforming, with a small number of posts driving most of the engagement. Organic content is now helping build genuine reach on Instagram.”

    The Challenge

    Dental practices compete in a crowded digital space where simply posting treatment information is no longer enough to earn attention or build trust. With patients constantly seeing content from multiple practices, Enclave Dental needed a stronger way to stand out and create a genuine connection with its audience.

    The challenge was to move beyond routine social media posts and build a presence that felt engaging, relevant, and memorable. Enclave Dental needed content that could capture attention, encourage meaningful interactions, strengthen trust, and keep the practice top of mind when potential patients were ready to choose a dentist.

    The Approach

    Educate → Engage → Build Trust → Stay Top of Mind

    Educate

    Create helpful, easy-to-understand content that answers common patient questions, explains treatments, and makes dental care feel less overwhelming. The goal was to give people useful information they could actually take away, while showing Enclave Dental’s knowledge and expertise.

    Engage

    Create content that feels relatable and encourages people to interact rather than simply scroll past. Through conversations, comments, questions, and interactive posts, we focused on building a stronger and more genuine connection with the local audience.

    Build Trust

    Showcase the people, expertise, patient experience, and personality behind Enclave Dental. By sharing authentic and informative content consistently, we helped potential patients become more familiar with the practice and feel more confident about choosing it.

    Stay Top of Mind

    Maintain a consistent and recognizable social presence so Enclave Dental stays familiar to potential patients over time. By regularly showing up with valuable and relevant content, the practice remained memorable when someone was finally ready to book an appointment.

    What We Changed

    Social Media Strategy Content Planning & Calendars Audience Content Creation Competitor Research Engagement Strategy Community Management Brand Voice & Messaging Visual Consistency Performance Tracking

    Performance at a Glance

    Real, measurable growth across the key actions that matter most.

    Overall Social Media Performance

    Views
    0K
    Interactions
    0
    Reach
    0K

    Total social media performance across the last 16 months.

    Organic vs Paid Performance

    44%
    56%
    44% Organic Views 56% Paid Views

    Share of total Instagram views by traffic source.

    Booking-focused content drove the strongest Instagram performance.

    Across 16 months, the highest-performing content consistently focused on bookings, appointments, and clear calls to action. Reels designed to encourage patients to take the next step generated significantly more views than passive informational posts.

    Top Content Winners

    1. Booking Hook Reel
      0KViews
    2. Team Intro Reel
      0KViews
    3. Appointment CTA
      0KViews
    4. “Sign To Book” Reel
      0KViews
    5. Appointment Reminder
      0Views

    Instagram Performance

    0K Views
    0K Reach
    0 Interactions
    0% Organic Share

    Views by Source

    Organic 44% Paid 56%
    Key Takeaway

    The strongest Instagram content was built around action. Booking-focused Reels, appointment prompts, and clear calls to action consistently outperformed passive posts, showing that social content was most effective when it gave potential patients a clear reason to engage and take the next step.

    The Social Media Journey

    From inconsistent posting to a social presence built to create attention, trust and action.

    • Before

      Enclave Dental had a loyal base of patients coming through referrals, but almost no presence on the social platforms where new patients were already spending their time. Posting was inconsistent, with no real strategy behind it.

    • Strategy

      We built a content plan centred on educating, engaging, and building trust with the local audience — publishing consistently, tracking what actually resonated, and doubling down on the formats that drove real interest.

    • After

      Enclave Dental now has an active, growing social presence that keeps the practice top of mind — turning scrolls and views into genuine interest and booked appointments.

    What They’re Saying

    ★★★★★

    “They consistently deliver milestones on time, keep us informed with regular updates, and respond quickly.”

    Marastu has transformed our online presence and delivered measurable growth for Enclave Dental. Their SEO, web development, and digital marketing efforts increased website traffic by over 60%, qualified patient leads by 45%, and appointment bookings by approximately 35%. The team is strategic, responsive, highly organized, and consistently delivers on time. We’ve been especially impressed by their expertise, communication, and genuine commitment to our success.

    Dr. Shachi Shah, DDS
    Dr. Shachi Shah Founder, Enclave Dental
    Read Full Review on Clutch
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