How Marastu Got Enclave Dental in Front of Already-Searching Patients
Enclave Dental had patients, but no way to reach the ones who didn’t already know it existed — people searching for a dentist near Lake Mary, right now. Marastu built an Ads presence designed to turn that search into a booked patient.
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Turn Search Intent Into Patient Enquiries
When patients are ready to act, your practice needs to appear at the right moment. Paid search campaigns put your services in front of high-intent patients and turn searches into measurable opportunities.
- High-intent search targeting
- Conversion-focused campaigns
- Smarter ad spend
- Measurable patient enquiries
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From Ad Click to Appointment Booked
There’s a difference between having patients and being discoverable to new ones. Enclave Dental had the first. Marastu built the second—and with it, a real path to growth.
Here’s what that delivered:
Client Snapshot
IndustryHealthcare: General & Cosmetic Dentistry
MarketLake Mary, FL serving Sanford, Longwood, Altamonte Springs & Casselberry
SEM FocusPaid Search (Google Ads), Landing Page Optimisation & Conversion Tracking
EngagementOngoing partnership, ~1.5 years
The Impact
Real Growth. Real Patient Actions.
From increased visibility to meaningful actions, every metric reflects the impact of a well-executed SEM strategy.
Qualified patient calls generated
Revenue generated
New patient membership plans activated
High-intent direction requests
The Challenge
Referrals had served Enclave Dental well, building a full and established patient base. But that growth had reached its ceiling. Every new patient came from someone who already knew the practice, which meant the much larger group of people actively searching for a dentist in Lake Mary right now with no idea Enclave Dental existed was going to a competitor instead high-intent searches.
Lake Mary sits inside one of Central Florida’s most competitive dental markets, with practices across Sanford, Longwood, Altamonte Springs and Casselberry all competing for clicks on searches like “dentist near me,” dental implants, Invisalign and smile makeovers. Every missed click was a missed appointment and without a structured campaign built around conversion tracking and true patient intent, Enclave Dental was leaving high-value searches on the table.
The Approach
Understand
Audited Enclave Dental’s paid search account structure, competitor bidding activity, and patient search behaviour across Lake Mary, Sanford, Longwood and Altamonte Springs to see exactly where high-intent clicks were being lost to competitors.
Strategise
Built a campaign strategy centred on high-intent keyword and audience research, service-specific ad groups (implants, smile makeovers, root canals), and a bidding and budget allocation model weighted toward the searches most likely to convert.
Execute
Launched campaigns with aligned landing pages for every ad group, full conversion tracking across form fills and phone calls, and call and appointment tracking connected directly back to campaign performance.
Refine
Used ongoing performance data — cost per lead, conversion rate, call quality — to reallocate budget toward what was converting, cutting spend on searches that generated clicks but not appointments.
Performance at a Glance
Real, measurable growth across the key actions that matter most.
Performance Growth Over Time
Calls
Revenue
Membership Plan
Directions
Percentage growth in each metric across a 6-month period.
Before vs After Comparison
The SEM Journey
Before
Enclave Dental had a base of patients coming through referrals, but no consistent way to reach new patients actively searching for a dentist nearby. Growth depended on who already knew the practice.
Strategy
We built a plan around reaching people at the exact moment they were searching, tracked every result from day one, and adjusted continuously based on what was actually working.
After
Enclave Dental now has a steady, measurable way to reach new patients — not a one-time boost, but a system built to keep growing.
What They’re Saying
★★★★★
“They consistently deliver milestones on time, keep us informed with regular updates, and respond quickly.”
Marastu has transformed our online presence and delivered measurable growth for Enclave Dental. Their SEO, web development, and digital marketing efforts increased website traffic by over 60%, qualified patient leads by 45%, and appointment bookings by approximately 35%. The team is strategic, responsive, highly organized, and consistently delivers on time. We’ve been especially impressed by their expertise, communication, and genuine commitment to our success.
Ready for Your Next Growth Story?
Turn Search Visibility Into Measurable Growth.
Build a search strategy that brings the right people to your business — and turns visibility into measurable growth.
Let’s build your next growth story.
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