One Strategy. Four Channels. One Stronger Digital Presence.
Enclave Dental needed more than individual marketing channels. The goal was to build a connected digital presence where patients could discover the practice, build familiarity and take action when the time was right.
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Turn Your Digital Presence Into Real Growth
Your digital presence should do more than look good. A connected digital marketing strategy helps your practice attract the right audience, build trust and turn online visibility into measurable growth.
- Full-funnel digital strategy
- Audience-focused campaigns
- Stronger online visibility
- Measurable business growth
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From Every Channel to Every Appointment
There's a difference between running separate marketing channels and building one connected digital presence. Enclave Dental needed the second — and with it, a real path to growth.
Here's what that delivered:
Key Tenets of Marastu's Value Proposition
Stronger Online Visibility
Enclave Dental built a stronger and more consistent digital presence across the channels where potential patients were actively searching and engaging. The focus was on making the practice easier to discover and keeping Enclave Dental visible throughout the patient decision-making journey.
Higher-Intent Patient Engagement
The integrated strategy helped connect Enclave Dental with potential patients at different stages of intent. SEO supported discovery, SEM captured active demand and social media helped maintain familiarity, creating a more connected path toward meaningful patient engagement.
A Connected Digital Strategy
Rather than treating each marketing channel independently, SEO, SEM and social media worked together to support one complete patient journey. This created a stronger digital foundation focused on discovery, trust, engagement and ultimately encouraging patients to take action.
Client Snapshot
IndustryHealthcare: General & Cosmetic Dentistry
MarketLake Mary, FL, serving Sanford, Longwood, Altamonte Springs & Casselberry
Digital Marketing FocusIntegrated SEO, Local SEO, SEM & Social Media Strategy
EngagementOngoing partnership, ~1.5 years
The Challenge
Enclave Dental was struggling with organic visibility in a competitive local market. Patients searching for relevant dental services were consistently finding larger, more established practices ahead of Enclave Dental in the results. To become more discoverable throughout the patient research journey, the practice needed stronger service pages, a more solid technical foundation, improved local SEO visibility and content that spoke directly to the searches patients were already running.
Paid search needed to capture high-intent patients at exactly the right moment, but it could not work as an isolated channel. The challenge was to build a more focused SEM strategy that connected search intent with relevant landing experiences, so that potential patients actively looking for dental services could be reached with the right message and their immediate interest could be turned into meaningful enquiries and booked appointments.
Social media needed to build familiarity and trust beyond the moment of search. Enclave Dental needed consistent, engaging content that kept the practice visible, helped patients feel more familiar with the brand, and supported the wider patient journey by reinforcing trust and keeping the practice top of mind long before patients were ready to book.
One Strategy. Four Channels.
Each channel played a different role, but together they created a stronger patient journey.
SEO
DiscoverBuild long-term visibility and help potential patients discover Enclave Dental when searching for relevant dental services.
Read More →Local SEO
Get FoundImprove your local search visibility and help nearby patients discover your practice when they need dental care.
Read More →SEM
Capture IntentReach high-intent audiences at the right moment and turn active searches into meaningful actions.
Read More →Social Media
Build TrustCreate consistent visibility and engaging content that keeps Enclave Dental familiar and top of mind.
Read More →Different Channels. One Patient Journey.
From discovery to trust to action, every channel supported the next step.
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Discover
Patients search for dental services and explore their options.
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Get Found
SEO and SEM help Enclave Dental appear when patient intent is highest.
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Build Familiarity
Social media creates repeated visibility and a clearer sense of the practice behind the brand.
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Build Trust
Consistent messaging across channels reinforces credibility and keeps Enclave Dental top of mind.
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Take Action
Interest moves towards website visits, enquiries and appointments.
Building Long-Term Visibility
A local-first SEO strategy moved Enclave Dental from relying on referrals to earning a genuine organic search presence across one of Central Florida's most competitive dental markets.
+60%Organic Traffic Growth
Key Results
The core numbers behind Enclave Dental's organic search growth.
60%
Organic Traffic Growth
68+
Page-One Keywords
90+
Total Ranking Keywords
Key Takeaways
- A service and location content architecture improved topical relevance across key pages.
- A technical SEO clean-up removed barriers to indexing and crawlability.
- Ongoing authority-building turned organic search into a genuine new-patient channel rather than a background presence.
Capturing Demand When Intent Is High
Paid search reached the people already searching for a dentist near Lake Mary, turning clicks that were previously going to competitors into booked appointments.
Performance Growth Over Time
Before
After
Before-and-after percentage growth for each metric across a 6-month period.
Key Results
The core numbers behind Enclave Dental's paid search performance.
182%
Revenue Growth
125%
Qualified Calls
267%
Direction Requests
Key Takeaways
- Service-specific ad groups aligned spend with the searches most likely to convert.
- Full conversion tracking connected every click to real calls, directions and appointments.
- High-intent clicks that were previously going to competitors turned into booked appointments.
Turning Visibility Into Patient Attention
A consistent, engaging social presence kept Enclave Dental familiar to potential patients well before they were ready to book.
Key Results
The core numbers behind Enclave Dental's social media performance.
462.8K
Views
786
Interactions
81.8K
Reach
Key Takeaways
- Booking-focused Reels consistently outperformed passive informational posts.
- Clear calls to action gave patients a reason to take the next step.
- Consistent content kept Enclave Dental familiar well before patients were ready to book.
Four Channels. One Stronger
Patient Journey.
SEO created visibility. SEM captured demand. Social media built familiarity and trust. Together, the three channels created a stronger and more connected digital presence for Enclave Dental.
Discover
Build long-term visibility and help patients discover Enclave Dental.
Get Found
Help nearby patients find your practice through local search.
Capture Intent
Reach potential patients when they are actively searching and ready to act.
Build Trust
Create familiarity and keep Enclave Dental top of mind.
Digital growth did not come from relying on a single channel. SEO helped Enclave Dental get discovered, SEM captured demand when intent was highest and social media built familiarity before patients were ready to act.
Together, the strategy created a connected digital presence designed to support the complete patient journey, from discovery to trust and action.
What They're Saying
★★★★★
"They consistently deliver milestones on time, keep us informed with regular updates, and respond quickly."
Marastu has transformed our online presence and delivered measurable growth for Enclave Dental. Their SEO, web development, and digital marketing efforts increased website traffic by over 60%, qualified patient leads by 45%, and appointment bookings by approximately 35%. The team is strategic, responsive, highly organized, and consistently delivers on time. We've been especially impressed by their expertise, communication, and genuine commitment to our success.
Ready for Your Next Growth Story?
Turn Search Visibility Into Measurable Growth.
Build a search strategy that brings the right people to your business — and turns visibility into measurable growth.
Let's build your next growth story.
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