Reach the People Who Are Already Searching for What You Offer
Marastu® plans, builds and manages Google Ads campaigns that put your business in front of high-intent searches, then measures what happens next so your budget goes where it earns its place.
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Turn High-Intent Searches Into Booked Enquiries
When someone searches for what you offer, they are ready to act. Marastu's paid search management puts your business in front of them and measures every enquiry it brings in.
- Google Ads strategy & setup
- High-intent keyword targeting
- Landing pages that convert
- Transparent conversion reporting
Let's Talk About Your Paid Search
Tell us about your business and your goals. We'll get back to you within one business day.
Be There at the Moment Someone Starts Looking
Many buying decisions begin with a search. Paid search places your business alongside those results when someone is looking for a product, a service or an answer, so you reach people who have already told Google what they want.
The words a person types say a lot about how close they are to acting. A good campaign is built around those signals, focusing your budget on searches that suggest real interest rather than casual browsing.
Search intent, in three moments
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People at this stage are learning about a problem, exploring solutions, or discovering services they may need. Paid search can help your business appear for relevant searches and introduce your offering to potential customers before they are ready to make a decision.
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Here, people are comparing providers, services, pricing, reviews, and benefits before deciding which option suits them best. Relevant ads and focused landing pages can answer their questions, highlight what makes your business a good fit, and make it easier to take the next step.
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These people are searching with a clear purpose, such as booking a service, requesting a quote, making a purchase, or contacting a business. Paid search campaigns can target these high-intent queries and guide visitors to a relevant page, while conversion tracking helps measure enquiries and other meaningful actions.
Paid Search Performance at a Glance
Results from a previous paid search engagement show what a focused campaign strategy can achieve.
+910%
Revenue Growth
+625%
Qualified Calls
+1,335%
Direction Requests
Results vary depending on the market, budget, competition and conversion setup.
How We Run Paid Search
A clear, repeatable approach, from understanding your business to improving results month after month.
Discover
We learn which services matter most, who you want to reach, where you operate and how enquiries turn into revenue. We review any existing ad account and the competition in the search results, then agree what a good enquiry looks like.
Plan
Keyword and audience research shows which searches signal real intent. We group them into a clear campaign structure and set out budget, bidding approach, targeting and the conversion goals your campaigns will be measured against.
Launch
We build the campaigns, write ad copy for each group of keywords and make sure every ad leads to a relevant page. Conversion tracking for forms, calls and other key actions is set up and tested before spend begins.
Optimise
As data builds up, we review search terms, ads and lead quality on a regular basis. Budget shifts toward what is working, we refine what is not, and you get clear reporting on what changed and why.
Key Areas of Paid Search Management
Six areas that work together. A weakness in any one of them limits the others.
Campaign Strategy & Structure
Campaigns organised around your services and goals, so budgets, messaging and reporting stay clear and easy to control.
High-Intent Keyword Targeting
Research focused on searches that suggest someone is ready to enquire, backed by negative keywords that filter out irrelevant traffic.
Ad Copy & Assets
Ads written to match what people searched for, with extensions such as sitelinks and call options that give them more ways to get in touch.
Landing Page Optimisation
Recommendations and testing so the page an ad leads to matches its promise, loads well and makes the next step obvious.
Conversion Tracking
Form submissions, phone calls and other key actions tracked back to the campaigns, keywords and ads that produced them.
Budget & Bid Management
Spend allocated across campaigns by performance and priority, with bidding strategies chosen to suit your goals and the data available.
Day-to-day management also includes
- Search term reviews
- Negative keyword management
- Location targeting
- Audience targeting
- Ad testing
- Ad scheduling
- Performance reporting
Tracking What Matters, Improving What Works
Paid search is measurable, which means every decision can be tested against real data.
What We Track
- Conversions
- Form fills, calls and other actions that matter to your business.
- Cost per lead
- What each enquiry costs, by campaign, keyword and ad.
- Conversion rate
- How well your ads and pages turn visits into enquiries.
- Search terms
- The queries that trigger your ads, and which deserve more budget.
- Lead quality
- Whether enquiries are relevant, using feedback from your team where available.
- Impression share
- How often your ads appear compared with how often they could.
How We Optimise
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Review the data
Regular checks on performance at campaign, keyword and ad level.
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Find the patterns
Spot which searches, ads and pages lead to quality enquiries and which only generate clicks.
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Make focused changes
Adjust bids, budgets, keywords, copy and pages a few at a time, so the effect of each change is clear.
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Report and repeat
Share what changed, what we learned and what we plan to do next.
What Paid Search Is Designed to Support
Every campaign is built around business outcomes, not clicks for their own sake.
More Relevant Enquiries
Attracting people who genuinely need what you offer, not anyone who happens to click.
A Clear View of Cost per Lead
Understand what it takes to win an enquiry and where that cost can be improved.
Budget Focused Where It Works
Spend directed toward the searches and campaigns that earn their place, and away from those that do not.
A Measurable Channel for Growth
A source of enquiries you can track and scale as results and capacity allow.
Results depend on your market, competition, budget, offer and website. We set expectations around your own goals and do not promise specific figures.
What They’re Saying
★★★★★
“They consistently deliver milestones on time, keep us informed with regular updates, and respond quickly.”
Marastu transformed our online presence and delivered measurable growth. Their SEO, web development and digital marketing efforts increased website traffic by over 60%, qualified patient leads by 45%, and appointment bookings by approximately 35%.
Ready to Make Paid Search Work for Your Business?
Tell us about your services, your audience and your goals. We will talk through whether paid search is the right fit and what a sensible starting plan could look like.
Discuss your paid search requirements.
Let's Talk