Put Your Business in Front of the Right Audience
Reach the people most likely to care about your business with carefully planned paid social campaigns. Marastu brings audience targeting, creative testing and performance optimisation together to help turn attention into meaningful action.
Turn Paid Social Attention Into Real Enquiries
The right audience is already scrolling. Marastu's paid social campaigns put your business in front of them with creative and targeting built to drive enquiries.
- Audience & creative strategy
- Meta & social ad management
- Retargeting warm audiences
- Reporting tied to enquiries
Let's Talk About Paid Social
Tell us about your business and what you'd like to achieve. We'll get back to you within one business day.
Why Paid Social Matters
Your followers are only a small part of the people who could be interested in your business. Paid social lets you reach relevant audiences beyond them, on the platforms where they already spend their time, including Facebook and Instagram.
It works best when each campaign is built around a specific business objective, such as leads, website traffic or enquiries, and when results are measured so spend can move towards what is working.
Let's Talk
- Reach beyond followers. Put your business in front of relevant people who have not come across it yet.
- Target with purpose. Reach people by interests, behaviour and other relevant audience characteristics.
- Build around a goal. Shape each campaign around a clear objective, from leads to website visits.
- Test, measure, adjust. Test creative and messaging, then adjust spend based on how campaigns perform.
How We Run Paid Social
A clear, practical process that keeps your paid campaigns purposeful, from the first plan to the monthly review.
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Objectives
We start with your business, your audience and the platforms where they spend their time. From there we set a clear objective for each campaign, such as leads, website traffic or enquiries, and a plan your team can rely on.
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Audiences and Creative
We define who each campaign should reach by interests, behaviour and other relevant characteristics, then prepare ad creative and copy that fits your brand voice and each placement.
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Launch
We set up campaigns, budgets and conversion tracking, launch them on the platforms that fit your audience, and keep an eye on delivery from the first days.
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Optimisation
We review which audiences, creative and messages are working, then move budget towards what performs and test new variations so each month builds on the last.
What Our Paid Social Service Covers
Eight areas that work together, so strategy, content and reporting stay connected.
Paid Social Performance
A snapshot of the views that paid social campaigns can generate, and how they sit alongside organic.
- Total Views 2,314K
- Paid Share 56%
- Organic Share 44%
Figures from a previous 16-month engagement; views split by source.
Campaign Strategy and Objectives
Clear goals for every campaign, from leads to website visits, tied to what matters to your business.
Ad Creative and Copy
Images, short-form video and copy shaped for each placement and written in your voice.
Audience Targeting
Reaching relevant people by interests, behaviour and other characteristics, beyond your existing followers.
Retargeting
Following up with people who have already seen or visited your business, where it makes sense.
Creative Testing
Testing messages, images and formats, so spend moves towards what works.
Budget and Bid Management
Keeping spend, bids and schedules in line with your goals and what the data shows.
Performance Reporting
Clear reporting on campaign results, what is working, what is not and what we plan to change next.
From Ad Impression to Enquiry
Paid social does more than put your business in front of people. With clear objectives and well-targeted campaigns, it can reach new audiences, encourage interaction and give interested people a clear next step.
Reach is the beginning. A clear next step is what moves people forward.
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Awareness
Targeted campaigns introduce your business to relevant people who have not come across it yet.
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Engagement
Relevant creative and clear messages give people a reason to react, click and find out more.
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Trust
Retargeting and consistent messaging help people become more familiar with your business and what it offers.
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Website visits
Clear calls to action guide interested people to the pages that matter.
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Enquiries
When people are ready to take the next step, make it easy for them to get in touch.
What They’re Saying
“They consistently deliver milestones on time, keep us informed with regular updates, and respond quickly.”
Marastu transformed our online presence and delivered measurable growth. Their SEO, web development and digital marketing efforts increased website traffic by over 60%, qualified patient leads by 45%, and appointment bookings by approximately 35%.
Read Full Review on ClutchReady to Make Paid Social Work for Your Business?
Tell us about your business, your audience and your goals. We'll discuss how focused paid social campaigns can support your next stage of growth.
Paid social performance at a glance