Social Media

The world of e-commerce is evolving at a breakneck pace, and social commerce is at the forefront of this revolution. In recent years, we’ve seen a significant shift in the way people shop online, with more and more consumers turning to social media platforms to discover and purchase products. This trend is expected to continue, […]

As a social media manager, you’re constantly bombarded with numbers – follower counts, engagement rates, and likes. People scrutinize your numbers to determine whether they should follow you or not. Influencers consider your numbers when deciding whether to partner with you. You probably look at your numbers to determine whether you’re succeeding as a brand. […]

The phenomenon of social media shadow banning has been a topic of discussion and concern for many individuals and businesses who rely on platforms like Facebook, Instagram, and TikTok to reach their audience. A shadow ban can significantly impact visibility, engagement, and overall online presence. But what exactly is shadow banning, and how can you […]

Effective social media marketing requires a strategic approach to content creation and posting. One of the most crucial tools for achieving this is a social media content calendar, which helps businesses and organizations plan and organize their social media content in advance. By creating a social media content calendar, you can ensure consistency, save time, […]

The way we approach social media has undergone a significant shift in recent years. Gone are the days when posting frequently was the key to success. With over 1.1 billion pieces of content being published daily on social media, it’s no longer about the quantity, but rather the quality. In fact, an analysis of 5,204,391 […]

Going viral on Instagram is a dream for many digital marketers. With its image and video-led platform, it’s easy to create scroll-stopping content that captures the attention of a large and engaged audience. But what exactly does it mean for a post to go viral, and how can you increase your chances of achieving this […]

As an SEO specialist, it’s easy to get caught up in the world of link building and keyword research, but social media is an often-overlooked aspect of digital marketing that can have a significant impact on your SEO efforts. By collaborating with your social media team, you can amplify your online presence, drive more traffic […]

As a digital marketing agency, Marastu understands the importance of having a robust online presence. With the ever-evolving social media landscape, businesses need to stay ahead of the curve to remain competitive. One crucial tool to achieve this is the Meta Business Suite, a comprehensive platform developed by Meta to help businesses manage their Facebook, […]

As a senior SEO content writer for Marastu, a digital marketing agency, it’s essential to recognize that while most direct-to-consumer brands are maximizing their social media presence, many business-to-business companies (B2Bs) are still stuck in broadcast mode. They treat social like a checkbox or, worse, avoid it altogether. This is a missed opportunity, as social […]

Scroll through any social media platform today, and you’ll notice one thing instantly: video dominates everything. From Instagram Reels and YouTube Shorts to LinkedIn video posts and TikTok content, video has become the most powerful format for capturing attention and driving engagement. But why exactly does video marketing work so well? The answer lies in […]