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Mastering Link Building for SaaS Companies in 2024: How to Guide

Rahul Doshi

November 28, 2023

Updated: March 6, 2024

Link building is an indispensable feature of any digital marketing strategy, particularly for SaaS (Software as a Service) businesses. It is a driving force for enhancing search engine rankings, generating referral traffic, establishing industry authority, amplifying brand visibility, augmenting conversion rates, and unlocking lucrative partnership opportunities. Companies must navigate through challenges and implement well-structured strategies to harness the power of SaaS link building fully.

But fear not! This article conveys the intricacies of SaaS link building, unraveling the challenges, and equipping SaaS companies with influential strategies to achieve victory in this domain.

Link Building: A Cornerstone of SaaS Success

SaaS link building refers to acquiring high-quality backlinks from external websites to improve the online visibility and reputation of SaaS companies. 

Let’s break it down to understand their crucial aspect for SaaS businesses.

Search Engine Rankings

Assembling a robust collection of high-quality backlinks for SaaS companies empowers them to ascend the search engine rankings ladder. When esteemed websites link to your SaaS product or website, search engines perceive it as an endorsement, propelling your organic rankings to greater heights.

To illustrate this concept, consider a SaaS company offering project management software. By securing backlinks from respected websites within the project management realm, such as industry blogs or software review platforms, search engines like Google will recognize your website as an authoritative source in that domain.

This recognition can result in higher rankings for relevant search queries, making it easier for potential customers to find your SaaS product.

Referral Traffic

By acquiring backlinks from relevant websites, SaaS companies can drive more referral traffic. When users click on a link from another website and land on your SaaS website, it increases the chances of converting them into customers or users.

Let’s say that your SaaS business offers email marketing software. Then, gaining backlinks from popular marketing blogs or industry newsletters can drive targeted traffic to your website. As these visitors are already interested in email marketing, they are more likely to explore your product and become potential paying customers.


Link building for SaaS companies helps establish authority and credibility in the SaaS industry. Backlinks from reputable websites demonstrate your SaaS offering’s trustworthiness and value, solidifying your position as an industry authority.

Imagine a SaaS company that excels in customer relationship management (CRM) software. If industry-leading CRM experts or influential business websites link to your product, it establishes that your software is recognized and respected within the CRM community. This recognition can attract more customers who trust your expertise and are confident in choosing your CRM solution.

Brand Exposure

Acquiring backlinks for SaaS companies from various sources exposes the SaaS brand to a broader audience. As more people come across your brand through external links, brand awareness and recognition improve, leading to potential conversions.

Picture this! If your SaaS business offers project management software, getting backlinks from technology news websites or project management forums can introduce your brand to a larger audience. This exposure can additionally help more people become aware of your product and consider it a viable solution for their project management needs.

Conversion Potential

Backlinks from authoritative websites can significantly impact your conversion potential. Endorsements from credible sources can extensively boost user confidence in your SaaS product, increasing the likelihood of conversion into paying customers.

Imagine a SaaS company offering accounting software for small businesses. When esteemed accounting professionals or influential financial websites link to your software, prospective customers visiting those websites are more likely to perceive your product as trustworthy and worthy of exploration. Endorsements from trusted sources can increase the conversion rate and drive more revenue for your SaaS business.

Partnership Opportunities:

Cultivating connections with complementary businesses or industry experts can open doors to mutually advantageous collaborations and partnerships, allowing you to tap into their networks and expertise.

Let’s say your SaaS company provides project management software, fostering relationships with prominent project management consultants or influential project management personalities. This can lead to synergistic partnership opportunities. These partnerships can involve co-marketing initiatives, joint webinars, or even integrations with complementary SaaS products, expanding your reach and attracting new customers.

Advantages over Competitors

Effective link building for SaaS companies gives an edge over the competitors. By accumulating authoritative backlinks, you solidify your online presence and distinguish your SaaS offering from its competitors, making it more likely for potential customers to gravitate toward your service.

Envision a scenario where your SaaS business provides customer support software. If you successfully acquire backlinks from esteemed customer service industry websites or customer experience thought leaders, you effectively position your product as a trusted and dependable solution. This positioning can elevate your SaaS offering above the competition and make it easier for potential customers to recognize the unique value it brings to the market.

Navigating SaaS Link Building Challenges

SaaS Link Building Challenges

While link building for SaaS (Software as a Service) offers numerous benefits, SaaS companies face specific challenges unique to their industry:

Limited Linkable Content

In contrast to e-commerce or content-based websites, SaaS companies often have limited linkable content. The inherent nature of SaaS products as non-physical entities or information-rich platforms often poses a challenge in generating backlinks. To address this constraint, crafting engaging content and delivering value to users should be prioritized for attracting backlinks for SaaS companies.

To effectively combat this challenge, SaaS companies should start producing comprehensive blog posts, insightful case studies, and thought-provoking whitepapers emphasizing the unique features and their product’s tangible benefits. By providing valuable insights and actionable advice, SaaS companies can establish themselves as industry thought leaders, increasing the likelihood that other sites will link to their content.

Technical Nature of SaaS

Many SaaS offerings are technical, making link building for these products more challenging. It requires creativity and targeted outreach to convince website owners that linking to your SaaS product will add value to their audience.

To effectively tackle this challenge, SaaS companies can utilize the process of creating informative and visually engaging infographics or videos that simplify complex technical concepts related to their SaaS products. Crafting captivating and informative content is a vital strategy in Link Building for SaaS Companies. By presenting valuable and engaging information in an understandable format, SaaS companies can enhance the likelihood of other websites linking to their content. 

Likewise, SaaS companies can capitalize on guest blogging opportunities on industry-relevant websites to demonstrate their expertise and deliver valuable insights to a broader audience. This helps build backlinks for SaaS Companies and establishes them as a trusted authority in the field.

Competitive Landscape

The SaaS industry is highly competitive. Numerous companies vie for the same target audience. Competing for backlinks against well-established SaaS brands requires businesses to differentiate themselves and develop unique value propositions.

One way to stand out is by conducting original research or surveys that provide valuable industry insights. Sharing valuable insights through blog posts or whitepapers is a powerful tactic for earning backlinks for SaaS companies. SaaS companies can attract attention from other websites and industry influencers, increasing the chances of gaining backlinks.

This leads to collaboration with complementary businesses or industry influencers to create joint content or co-host webinars by SaaS companies. A collaborative approach helps extend the reach of the content by increasing the chances of backlinks from other websites.

Link building for SaaS companies may present unique hurdles, but it is not an unconquerable endeavor. SaaS companies can effectively cultivate a robust backlink profile and strengthen their online presence by crafting valuable and engaging content, simplifying technical concepts, and establishing a distinct identity in the competitive landscape.

Strategies for SaaS Link Building

Link building for SaaS Companies helps improve search engine rankings, increase brand visibility, and drive targeted traffic to the company’s website. Let’s jointly explore some effective link building strategies explicitly tailored for SaaS companies.

Create Linkable Content and Assets

A notable challenge faced by SaaS companies is the need for linkable content. To circumvent this obstacle, SaaS companies should prioritize crafting exceptional content and assets that deliver tangible value to their target audience. This could encompass comprehensive guides, in-depth case studies, industry-specific reports, or interactive tools that address precise pain points or provide valuable insights. By offering unique and valuable content, natural backlinks for SaaS companies can be attracted from authoritative websites in their industry.

Take the case of a SaaS company specializing in project management software to create a comprehensive guide on effective project management strategies. This guide could incorporate practical tips, real-world case studies, and expert insights, transforming it into an invaluable resource for project managers and their teams. By actively promoting this guide through engaging with diverse channels, the backlinks for SaaS companies can significantly enhance their profile. The SaaS company can secure high-quality backlinks from industry-leading publications, influential blogs, and esteemed forums.

Links from Resource Pages

Many websites maintain resource pages or curated lists of tools, software, or services related to a specific industry. These resource pages are examined by professionals and enthusiasts seeking recommendations and solutions. SaaS companies should identify relevant resource pages in their industry and reach out to website owners, showcasing the value of their product and requesting inclusion on those pages.

Let’s suppose! A SaaS company offering email marketing software could approach websites having a resource page dedicated to email marketing tools. By demonstrating the unique features and benefits of the software, the SaaS company can persuade website owners to include their product on the resource page, thereby gaining valuable backlinks and exposure to a highly targeted audience.

Links from SaaS Review Sites

SaaS review sites are popular among users seeking recommendations for software solutions. These sites provide detailed reviews, comparisons, and ratings of various SaaS products. Getting your SaaS product reviewed and listed on these sites can bring valuable backlinks and expose your brand to potential customers actively searching for alternatives.

Upon engaging with SaaS review sites, it is paramount to furnish them with comprehensive information about your product, emphasizing its distinctive features, tangible benefits, and any notable awards or accolades it has garnered. By extending an exclusive free trial or a special discount tailored to their audience, you can entice the review site to feature your product and bestow backlinks for SaaS companies websites.

Broken Link Building for SaaS

Broken link building is a strategy that involves finding broken links on external websites and reaching out to the website owner, offering your content as a replacement. SaaS companies can identify relevant websites in their industry, use specialized tools to find broken links, and provide helpful suggestions to fill those gaps.

Imagine! A SaaS company offering customer relationship management (CRM) software could search for websites with broken links pointing to outdated CRM resources or tutorials. In SaaS link building, identifying broken links presents an opportunity for mutually beneficial collaboration. By reaching out to the website owner and offering a link to their comprehensive CRM guide or tutorial, the SaaS company can help the website fix the broken link while gaining a valuable backlink.

Competitor Link Analysis

Analyze the backlink profiles of successful competitors to identify opportunities for acquiring similar backlinks. By understanding strategies of link building for SaaS companies, you can replicate their success and potentially surpass them by offering even more value to websites.

Worry not! Start by identifying your top competitors in the SaaS industry and analyzing their backlink profiles using SEO tools. Look for websites linking to multiple competitors but not to your website. This indicates a potential opportunity to reach out to those websites and offer your unique content or expertise, positioning yourself as an alternative or complementary solution to your competitors.

Claim Unlinked Mentions

Engaging in SaaS link building involves outreach and relationship building. Track online mentions of your SaaS product not accompanied by a link. Reach out to those website owners and kindly request them to add a link to your site to increase your backlink profile and traffic potential.

Set up Google Alerts or use social media monitoring tools to keep track of mentions of your brand or product name. When you reach an unlinked mention, reach out to the website owner or author, expressing your appreciation for the mention and kindly requesting them to add a link to your website. By providing additional resources related to the mention, you can increase the chances of them adding a link to your website.

Guest Blogging

Guest blogging is a powerful strategy for link building for SaaS companies. It remains an effective way to gain exposure and acquire backlinks. SaaS companies can identify reputable websites or blogs within their industry and offer to write guest posts, sharing their expertise and insights. In return, they receive a backlink to their website.

When approaching websites for guest blogging opportunities, it is vital to pitch unique and valuable topics that align with their audience’s interests. By demonstrating your expertise and providing actionable insights, you can establish yourself as a thought leader in the industry and attract high-quality backlinks from authoritative websites.

Guest Podcasting

Podcasting has recently gained popularity, and many industry-specific podcasts offer interview opportunities. SaaS companies can contact the podcast hosts and offer to share their knowledge and experiences as guests. This feeds exposure to the target audience, creating backlinks through podcast show notes.

When pitching yourself as a guest for a podcast, highlight your unique experiences, insights, and any valuable resources you can provide to the audience. By offering to promote the podcast episode through your channels and networks, you can incentivize podcast hosts to invite you as a guest and provide a backlink to your website in the show notes.

SaaS Linking: Red Flags

SaaS Link Building Things Not To Do

Buying or Manipulating Links

Buying links or engaging in manipulative techniques to artificially inflate your backlink profile can lead to severe penalties from search engines. It is crucial to acquire genuine, high-quality backlinks through ethical practices.

Ignoring Relevancy

When building links, prioritize relevancy. Backlinks from irrelevant websites may impact your search engine rankings and fail to bring targeted referral traffic. Focus on acquiring backlinks for SaaS companies from websites that align closely with your target audience and industry.

Neglecting Social Media

Social media can be a valuable source of backlinks and brand exposure. Cultivate active engagement with your audience on social media platforms, promote your content, and inspire others to establish backlinks to your website. Neglecting social media can limit your link building potential.

Overlooking Local Opportunities

For SaaS companies targeting specific geographical areas, it is crucial to tap into local opportunities. Actively participate in local events, sponsor community organizations, and collaborate with local influencers to generate backlinks and cultivate a strong presence in the local market.


Effective link building for SaaS companies is a crucial strategy to improve their search engine rankings, increase referral traffic, establish authority, and boost brand exposure. While it comes with specific challenges, SaaS companies can overcome them by creating high-quality content, acquiring links from relevant sources, performing competitor analysis, and engaging in guest blogging or podcasting.

By strategically employing these SaaS link building tactics and avoiding common pitfalls, SaaS companies can elevate their search engine rankings, amplify brand visibility, and draw targeted traffic to their website. Fundamentally, link building requires time, effort, and a strategic approach, so be patient and consistent to achieve long-term success.

Let’s Ponder! Let’s Marastu!

Frequently Asked Questions (FAQs)

How backlinks for SaaS companies can be built ethically?

SaaS firms may develop connections without running afoul of laws by producing insightful, compliance-focused information, highlighting their sector leadership, and forging alliances with crucial sector influencers. They may adopt moral connection development methods by prioritizing material that respects consumer confidentiality and adheres to data security guidelines. These businesses should routinely assess and upgrade their content to meet shifting legal demands.

Which metrics track SaaS link building success?

SaaS companies should monitor metrics such as organic traffic growth, conversion rates from referral traffic, and the number of quality backlinks. Key performance indicators (KPIs) should include increases in trial sign-ups, customer acquisition, and overall improvement in search engine rankings to gauge the effectiveness of link building campaigns.

Is link building for SaaS companies illegal?

No, link building for SaaS companies is not illegal. It’s a legitimate marketing practice aimed at improving online visibility and SEO. However, unethical or manipulative link-building tactics may violate search engine guidelines, so engaging in transparent and compliant strategies is essential.

How can SaaS companies build links in a competitive market?

SaaS companies can build links in a competitive market by creating high-quality, niche-specific content that addresses the unique needs of their audience. Leveraging influencer collaborations, participating in industry forums, and engaging in targeted outreach to niche publications can also enhance link-building efforts and establish credibility within the specific market segment.

How much does link building for SaaS cost?

The cost of a SaaS link-building campaign varies based on variables like the type of link-building approach employed (such as content generation, outreach, or influencer partnerships), the level of competition within the relevant sector, the caliber and number of links sought after, and whether the campaign is handled internally or by a third-party firm. On average, the cost ranges between a few hundred to several thousand dollars each month, depending on the intricacy and scope of the campaign.

Blog | Mastering Link Building for SaaS Companies in 2024: How to Guide Page new Rahul Doshi

November 28, 2023

Updated: March 6, 2024
Link Building for SaaS Companies
Table of Contents Link Building: A Cornerstone of SaaS Success Search Engine Rankings Referral Traffic Authority Brand Exposure Conversion Potential Partnership Opportunities: Advantages over Competitors Navigating SaaS Link Building Challenges Limited Linkable Content Technical Nature of SaaS Competitive Landscape Strategies for SaaS Link Building Create Linkable Content and Assets Links from Resource Pages Links from…